Creation of joint tourism brand of Bihac area through interest grouping of key local tourist service providers

Overall project value: 30.000,00 EUR
Proportion carried out by legal entity: n/a
No of staff provided: 1
Origin of funding: Bihać Municipality and local tourism services providers: Hotel „Opal Exclusive“, KES „Limit“, „Kostel commerce“,„RIZ Krajina“, „UNA RC“-Kiro Rafting
Dates (start/end): 9/10/2008 - 9/1/2009
Name of consortium members, if any: Bihać Municipality and local tourism services providers: Hotel „Opal Exclusive“, KES „Limit“, „Kostel commerce“,„RIZ Krajina“, „UNA RC“-Kiro Rafting

General objective of the action is contribution to the recognition of Bihac area as an attractive tourist destination, through creation of joint tourism brand of Bihac area by grouping of key local tourist service providers.

Specific objectives are: creation of effective system of coordination of the interests of the project partners and joint promotion through wide spectrum of direct tourist offer and requirements with complementary services, joint marketing, exchange of information, education, coordination of actions, and organization of the promotional events.

Results:

    • Cooperation Agreement between project partners signed;
    • Book of Regulations created and adopted;
    • preliminary version of Basics of brending strategy created;
    • Agreement on nomination of Consortium representative signed;
    • Agreeement on joining of new project partners adopted;
    • 5 Contracts on business matchmaking between project partners and Center for continental tourism from Karlovac signed;
    • locations which will be included into tourist offer of Bihac Municipality selected;
    • text of tourist offer that will be included in the promotional brochure in 2010 created;
    • tourist offer of Bihać Municipality created, printed and promoted (May 2010);
    • Brochure promoted on web pages of Croatian partners – Center for promotion of continental tourism.

      PLOD Center is in charge of:

        • preparatory activities,
        • introduction of quality tourism services;
        • strengthening cooperation and networking with other service providers;  
        • joint marketing activities;
        • education;
        • Advocacy.